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BoB launches new feature for seniors on mobile banking platform

Mumbai, April 28

Bank of Baroda (BoB) has launched ‘bob Planet Gold’, a new aspect on its cellular banking platform for senior citizens.

The new function on the Bank’s ‘bob World’ cellular banking platform has simple navigation, significant fonts, sufficient spacing and crystal clear menus with added functions like ready-to-guide voice primarily based search company, according to the public sector bank’s assertion.

bob Planet Gold delivers the vital, usually employed solutions and favorite transactions of senior citizens upfront this kind of that they are conveniently out there and simply available on the house screen, it extra.

To consider care of the particular desires of this client segment, the lender stated far more emphasis is given to the login dashboard and services these kinds of as deposit renewal, comparison of personal savings accounts, statements/ certificates, link to department, retirement & succession organizing services, and added options like pharmacy, diagnostic provides and health and fitness deals which will be manufactured out there to this targeted team of customers.

Sanjiv Chadha, Running Director & CEO, BoB, said, “Our senior shoppers have exceptional desires and therefore, have earned a differentiated tactic. The thought driving bob Earth Gold was to search at each and every element from the lens of this demographic and realize their certain prerequisites from a electronic banking platform.

“The conclude result is a more simple, smarter, much more personalised and senior-welcoming banking experience for our prospects and will guarantee that they are capable to access a range of banking products and services digitally in a fashion conducive to them.”

BoB said senior citizens are an significant customer phase for use of digital solutions, specifically in the put up-pandemic era, and demand a specialised technique.

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April 28, 2022