CBS News and The Weather Channel announce partnership

CBS Information and The Climate Channel television network, the #1 resource for climate news and information and facts, nowadays introduced a new information collaboration that will convey increased weather and weather reporting to CBS Information viewers all over the environment. This new partnership combines the knowledge and technologies of two award-profitable information businesses to supply viewers with leading in-depth weather reporting and immersive storytelling.

The Weather conditions Channel’s several Emmy Award-profitable Immersive Blended Fact (IMR) engineering will deliver the viewers a “Digital Look at” into American communities’ climate conditions. IMR engineering enables viewers to visualize long run weather conditions forecasts — to see how snow, rain, floods or tornadoes can affect a community in advance of the circumstances get there. The reviews originate from the Temperature Channel’s headquarters in Atlanta, Ga. The partnership also draws upon reside reporting from meteorologists Stephanie Abrams, Jim Cantore and Mike Bettes, as properly as the total Weather conditions Channel meteorological and newsgathering team.

The Temperature Channel’s experiences will be showcased during CBS News’ award-winning morning and evening newscasts, “CBS Mornings,” “CBS Saturday Early morning” and “CBS Evening News with Norah O’Donnell.” CBS News’ 24/7 electronic streaming news service will also showcase normal experiences from The Weather conditions Channel. 

The CBS News investigative team and the Temperature Channel’s meteorological and newsgathering groups will also husband or wife on specific investigative climate reports. This collaboration delivers together two powerhouse brands to provide audiences progressive weather reporting, trusted significant weather coverage, and investigative reporting on the setting.

CBS Mornings - Weather Channel
A new information collaboration with The Weather conditions Channel will convey increased weather and weather reporting to CBS News viewers.

CBS News


Showing on “CBS Mornings” on Monday, Byron Allen, the founder, chairman and CEO of Allen Media Group and operator of The Temperature Channel, known as local climate modify 1 of the greatest threats to daily life on the planet, and claimed his purpose when obtaining the Temperature Channel four decades ago was to “lean in” to make guaranteed men and women realize what’s at stake.

“The Temperature Channel just isn’t a cable community it’s a technology platform,” he mentioned. “And we decided to invest far more in know-how. We have received three Emmy Awards — two of them considering the fact that I have owned it — for know-how.”

Allen known as the channel’s proprietary Immersive Blended Actuality, utilised to describe dangerous weather problems, “the very best engineering not to explain to you the temperature but to exhibit you the temperature. And I’m a company believer — which is my track record as a comedian — never notify them, demonstrate it. Present them, act it out, play it out. It has far more impression.”

“By bringing collectively CBS Information and the Climate Channel’s temperature groups and digital watch engineering, we will not only be equipped to forecast the weather but exhibit viewers what it truly is really heading to search like,” mentioned Neeraj Khemlani, president and co-head of CBS Information and Stations. “This is a holistic partnership that provides with each other the scale of equally companies’ reporting groups, technologies and audiences. In addition to the digital forecasts and are living reporting, we will also collaborate on discipline reporting and pair our investigative groups to develop our environmental investigative attempts. Jointly we will produce deeper coverage of one of the most crucial tales of our time — the effect of the local weather on the communities we reside in.”

“This 12 months, the Weather conditions Channel celebrates its 40th anniversary, and you can find never been a extra significant time to supply viewers reducing-edge visual presentations and compelling storytelling about our weather conditions,” claimed Allen. “This new collaboration is built to provide the CBS Information audience the most ground breaking weather reporting, as nicely as higher reach for the Weather conditions Channel’s brand name. CBS Information and the Weather conditions Channel will operate carefully collectively to explore and examine challenges connected to local climate and our setting.”