The troubled LIFX smart light brand has a new home
Loyal consumers of LIFX good lights are respiration a sigh of relief with news that the brand name has a new–and with any luck ,, a lot more financially solvent–owner.
Feit Electronics, a California-based maker of lights and intelligent residence solutions, scooped up LIFX from its former proprietor, Buddy Technologies, an Australian IoT organization that went into receivership earlier this yr.
In a push launch, Feit promised to keep the LIFX brand name likely with “even much more groundbreaking products,” as properly as to “support and evolve” the LIFX app.
At the exact time, Feit reported it will preserve its individual Feit Electric smart system and application, with “possible upcoming integrations” with the LIFX system.
LIFX (or Lifi Labs, as it was officially acknowledged) helps make some of our most loved HomeKit-suitable smart bulbs, but as ReviewGeek points out, LIFX has lengthy struggled to remain in the black.
The brand’s fortunes appeared to be strengthening immediately after it was obtained by Buddy in 2019, but LIFX’s new mother or father turned out to have economic difficulties of its individual, with 3 of Buddy’s board directors resigning last year following accusations of “inflated revenue.”
By April 2022, Buddy had entered receivership, and as LIFX’s stock began to dwindle, LIFX buyers feared that it would soon be “lights out” for the brand name.
Luckily for us, LIFX found a customer in Feit, whilst Buddy will possible “cease operations” later on this month, in accordance to Stockhead.
In the meantime, a LIFX rep has been assuring customers on the LIFX subreddit that the brand name will have a sleek changeover to Feit, incorporating that a new firmware launch for the LIFX application is set to get started beta screening.
Answering a query about LIFX’s dwindling stock, the rep said that LIFX is “currently assessing our sales tactic on a regional basis” and will offer “communications on variations to product availability” in “the coming days and months.”
